Our monthly small-groups allow members in our community to discuss challenges, share best practices, ask questions, and learn from one another and industry experts. This month we're discussing the components of an effective marketing strategy, to help founders and their teams create more brand awareness, drive engagement, increase trial and conversion. Curious about how we […]
What is a strong brand positioning, and why does it matter? In this Masterclass, we’ll review examples of best-in class and weak brand positioning platforms and demonstrate how they can impact a business, from current sales to future product development. We’ll show you how to identify and evaluate the effectiveness of your brand positioning and […]
Counting, tracking and valuing physical inventory can be the source of many headaches for growing CPG brands. As your brand scales and inventory piles grow in value and complexity, you may be seeking to implement software systems to help manage this task. During this session, we'll dive into this topic and help you to understand when and why […]
Whether you’re preparing to raise capital, currently raising capital and/or considering what alternate financing options are available to you, don’t miss this important business-building conversation. In this Masterclass, you'll get a good understanding as to where you are in the management of your business finances and how prepared you are to seek financing by taking the Start […]
All member brands in the Emerge Community are invited to join this small-group discussion. Come for support from fellow founders and their teams. Leave with clarity, best practices and tips for expanding your retail footprint and increasing your sales on Faire! Not yet a member of Emerge and would like to learn more? Let's Chat!
Learn how to develop or validate the right pricing strategy for your products and for your business, and what hidden traps exist. Pricing is both an art and science. Unfortunately, the system is very complicated and opaque by design. Remember what you think is your product’s SRP will rarely happen. You must know your numbers and importantly […]
You're invited to our next live Business-Building Seminar hosted by our friends at SPINS. This live training is for you if you want to learn how to build a data-driven strategy to grow your business. It may feel daunting knowing what data you need to support your short and long-term growth goals. Even once you […]
Join us to learn about the many, many opportunities for your brand in the exciting foodservice/away-from-home channel. The food service channel can seem confusing and daunting like putting a 5,000-piece jigsaw puzzle together. We will simplify putting the puzzle together and chat about the operator/end-user as the key and distributor/re-distributor partners as secondary, but obviously necessary. […]
During this business small-group, four (4) distribution and sales experts from the Emerge Mentor Community will share the disciplines that you, as a growing CPG brand, need to be aware of and put into practice, to successfully partner with distributors. They’ll share best practices and tips for strategies, tactics and timing that every growing CPG […]
No matter where you are in your growth journey, having the proper CPG accounting systems and practices in place to manage your inventory-based business is critical to help you continue to scale your business profitably and sustainably. But where do you start? The answer is not to hire a CFO. The answer is to implement the correct […]
