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Lead Your Category. Don’t Chase It.

Lead Your Category. Don’t Chase It.

Julie partners with CPG founders and business owners to build sustainable, profitable businesses through the decisions that define growth. With deep experience on the agency, client, and management consulting sides of the industry, she brings clarity when complexity slows progress.

She’s known for getting to the heart of what matters fast and architecting the moves that create real impact and revenue. Her approach is strategic and nimble — cutting through noise to identify the structural shifts that drive clarity, revenue growth, and distribution expansion.

Julie believes in the power of food. It nourishes us. It connects us — to one another, to our past, to our stories and our heritage. That belief drives who she works with: food, beverage, and wellness brands building better-for-you products, improving lives, and caring about the planet. These brands deserve to win, and that’s exactly what she’s here to help them do.

She hosts the EmergeCPG Pavilion at the Summer Fancy Food Show, bringing together founders, buyers, and industry leaders in a high-impact destination. She’s also a regular guest on the Your Mindset Summit with trusted industry colleague Keith Kohler, sharing practical leadership wisdom for business owners wanting to lead with heart, mind, and soul.

At the core of Julie’s work is a simple conviction: high-performing businesses are built on clear thinking, trusted support, and aligned execution. She partners closely with her clients to create the impact they’re here to make — with their brand, their business, and their life.

If not now, when? If not you, who?

My Alliance Partners:

You don’t have to navigate growth alone. With trusted mentors, industry partners, and a nationwide founder network, you gain the insight, access, and support to build a brand that stands out and lasts.

  • Specialty Food Association (SFA): The trade community behind the Fancy Food Show — connecting makers, buyers, and distributors across the specialty food industry
  • Maine Center for Entrepreneurs (MCE): Accelerating Maine’s most promising founders through mentorship, coaching, and strategic connections
  • SNAC International: The leading trade association for the snack industry — advocacy, education, and access to the better-for-you category
  • Food Industry Association (FMI): Representing retailers and wholesalers across an $800 billion industry — the connections that move product.