Food connects us to our culture, our heritage, and ourselves.
You’ve built a brand worth believing in.
I’m Julie. I’ve led food and beverage brands across geographies and channels—from farmers markets to boardrooms. I guide CPG founders through consumers, category, competitors, and channel strategy, so every decision is made with clarity and conviction.
25+
years building brands and working inside grocery retail.
10
countries that shaped how I think about food, culture, and what sells.
1
decision I'd advise you on next, and why.
“Lasting brands earn a place in someone's life.”
My Expertise
01
Reveal
I reveal the patterns that matter for your business. I ask the questions that get founders clear on the distinct value their brand brings to the market —testing assumptions, listening closely, and identifying what consumers actually use the product for, what it replaces, and where the brand has the strongest right to win.
Meet Julie
I see what others miss.
Founders often know something needs to change before they can clearly see what it is. As a CPG Growth Advisor, I lead the founder across their business, brand, shoppers, and marketplace —then bring the perspective and judgment to identify what matters, advise the decision in front of you, and design what comes next.
Live Trainings & Workshops
Book a Fit Call
Founders come to me when the next decision matters.
Bring the decision that is taking up too much space—how to get your audience to buy, how to stand out in a crowded category, how to get a response from your dream retailer. We’ll find the pattern or gap, identify the next step, and make an ask that creates movement.
Insights.
Field notes on the patterns, tensions, and decisions shaping CPG brands—and the positions that emerge when leaders look closely.
From Passion to the retail shelf
The result is movement.
My Client Jen and I kept coming back to the same principles: anchor to the facts, ask for the next step, and keep it brief so a buyer can easily respond. Instead of trying to sell a retailer on the entire Q4 opportunity, she asked to start with one case and test it in the store. The buyer said yes. She then proposed a date for another tasting. The shift was not just the outcome—it was the way she changed her approach.
