Food connects us to our culture, our heritage, and each other.
You’ve built a brand worth believing in.
I’m Julie. I’ve led food, beverage, and wellness brands in corporate boardrooms and at farmers markets, across regional grocery, DTC, Faire, and foodservice. I guide CPG founders to look at their businesses with fresh eyes, think more strategically, and focus their time where it counts, with focus and conviction.
25+
years building brands and working inside grocery retail.
10
countries that shaped how I think about food, culture, and what sells.
1
decision I'd advise you on next, and why.
“I experienced immediate tangible results from our work together.”
– Anthony, Founder, Oak City Amaretto
My Expertise
01
Reveal
I reveal the patterns that matter for your business. I ask the questions that get founders clear on the distinct value their brand brings to the market —testing assumptions, listening closely, and identifying what consumers actually use the product for, what it replaces, and where the brand has the strongest right to win.
Meet Julie
I see what others miss.
Founders often know something needs to change before they can clearly see what it is. I guide you across your business, brand, shoppers, and marketplace—then bring the perspective and judgment to identify what matters, advise the decision in front of you, and design what comes next.
Live Trainings & Workshops
Book a Fit Call
Founders come to me when the next decision matters.
Bring the decision that is taking up too much space—how to get your audience to buy, how to stand out in a crowded category, how to get a response from your dream retailer. We’ll find the pattern or gap, identify the next step, and make an ask that creates movement.
Insights.
Field notes on the patterns, tensions, and decisions shaping CPG brands—and the positions that emerge when leaders look closely.
From Passion to the retail shelf
The result is movement.
“Julie doesn’t just give you advice—she makes you think differently about your business. I have much more clarity around where I want to take the business and where I don’t want to spend my time. Julie has helped me think through pricing, wholesale, retail accounts, events, and customer targeting to prioritize what actually moves the business forward.”
– Lisa, Founder, PremOla Granola
