CPG Growth Advisor · Culinary Enthusiast · World Traveler
You’ve built a brand worth believing in.
I’m Julie. I’ve led growth for food brands across markets and kitchens—from street stalls to boardrooms. I help CPG founders read the signals across consumers, category, competitors, and culture, so every growth decision lands with clarity and conviction.
20+
years shaping food & beverage brands
30
countries tasted, studied & sold into
1
clear growth story, built with you
Lasting brands are built on shared connection.
My Expertise
01
Reveal
I reveal the patterns that matter for your business. I ask the questions that get founders clear on the distinct value their brand brings to the market —testing assumptions, listening closely, and identifying what consumers actually use the product for, what it replaces, and where the brand has the strongest right to win.
02
Advise
I advise on the decisions that make sustainable, profitable growth possible. I separate signal from distraction, pressure-test the choices in front of you, and decide what deserves focus now—whether that means pursuing the larger opportunity or making the next ask that creates momentum.
03
Design
Together, we design the right channel architecture for your business. I turn insight into positioning, narratives, strategies, plans, and priorities that connect the brand foundation to revenue, stronger partnerships, and expanded distribution.
Meet Julie
I see what others miss.
Founders often know something needs to change before they can clearly see what it is. As a CPG Growth Advisor and Architect, I connect the signals across the founder, business, brand, customer, marketplace, and growth—then bring the perspective and judgment to identify what matters, advise the decision in front of you, and design what comes next.
Live Trainings & Workshops
Book a Fit Call
Founders come to me when the next decision matters.
Bring the decision that is taking up too much space—the new audience, the crowded category, the positioning that no longer fits, or the retailer opportunity in front of you. We’ll find the pattern, identify the next step, and make an ask that creates room for movement.
Insights.
Field notes on the patterns, tensions, and decisions shaping CPG brands—and the positions that emerge when leaders look closely.
From the table to the shelf
The result is movement.
Jen and I kept coming back to the same principles: anchor to the facts, ask for the next step, and keep it short enough for someone to respond. Instead of trying to sell a retailer on the entire Q4 opportunity, she asked to start with one case and test it in the store. The retailer said yes. She then proposed a date for another tasting. The shift was not just the outcome—it was the way she approached the decision.
