Growing a consumer product business is hard to do alone

Experienced in Sales, Partnership and Influencer Marketing, Marketing Strategy, Online Marketing, and Digital Marketing.

Financial Advisor to early-stage CPG founders. Advising on pros and cons of various financing products and raising capital strategies.

Digital marketing strategy, content and social media for social change. Ex-VaynerMedia and Demand Media.

Synergy is the sales force for brands that don't have their own. Betsy and her team assist brands with pricing and promotional strategy, broker management, the category review process, and data & analytics. Synergy assigns a lead person to help with overall strategy and to be the core communicator within the team. And we have a team of seasoned CPG sales professionals to manage natural and organic retailers in their assigned territory. Betsy is a 20-year industry veteran having experience in both conventional and natural retail with Jewel Food Stores in Chicago and Wild Oats in Boulder. Additionally she has held positions on the manufacturing side, with White Wave Foods and in distribution at UNFI. For the past 4 years Betsy held key roles at IGNITE Sales Management, most recently as SVP of Sales, where she helped emerging and mid-sized Natural and Organic brands gain distribution at retail, develop promotional and trade strategies, solidify channel strategies, and manage broker relationships. Additionally she managed the IGNITE portfolio of brands at Whole Foods Market, representing over $100MM in retail sales.