The Difference the Right Advisor Makes
Choose The Path That Moves You Ahead
Different moments call for different decisions. Choose the path that gives you the perspective, experience or relationships you need to make yours.
Advisory
Make the decisions that drive growth. Reveal what matters, sharpen your positioning, set priorities and design a path forward grounded in your business and your goals.
Founders Circle
Build with founders who get it. Gain perspective, pressure-test your thinking and make better decisions with founders who understand the road you're on.
Fancy Food Cohorts
Turn your Fancy Food investment into ROI. Prepare with intention, clarify what you want from the show and build the conversations and follow-up that make your investment count.
Emerge Network
Get the right people to the table. I’ve built relationships across CPG, retail, foodservice, hospitality and other channels. When there’s a strong business fit, I know who to call.
Featured Experts
Kim Biddle
Influencer & Digital Marketing Expert
Experienced in Sales, Partnership and Influencer Marketing, Marketing Strategy, Online Marketing, and Digital Marketing.
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Kim Biddle
Influencer & Digital Marketing Expert
Experienced in Sales, Partnership and Influencer Marketing, Marketing Strategy, Online Marketing, and Digital Marketing.
Kbiddle101@gmail.com
Todd Brantley
Private Business Banking
Financial Advisor to early-stage CPG founders. Advising on pros and cons of various financing products and raising capital strategies.
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Todd Brantley
Private Business Banking
Financial Advisor to early-stage CPG founders. Advising on pros and cons of various financing products and raising capital strategies.
tbrantley@firstrepublic.com
Jessyca Dewey
Digital marketing, content and social media.
Digital marketing strategy, content and social media for social change. Ex-VaynerMedia and Demand Media.
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Jessyca Dewey
Digital marketing strategy, content and social media for social change. Ex-VaynerMedia and Demand Media.
jessyca@ycollectiveagency.com
Betsy Gillette
Sales Management Expert
A 20-year industry veteran in conventional and natural retail, Betsy helps emerging and mid-sized Natural & Organic brands gain distribution at retail, develop promotional and trade strategies, solidify channel strategies, and manage broker relationships.
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Betsy Gillette
Co-Founder / CEO
Synergy is the sales force for brands that don't have their own. Betsy and her team assist brands with pricing and promotional strategy, broker management, the category review process, and data & analytics. Synergy assigns a lead person to help with overall strategy and to be the core communicator within the team. And we have a team of seasoned CPG sales professionals to manage natural and organic retailers in their assigned territory. Betsy is a 20-year industry veteran having experience in both conventional and natural retail with Jewel Food Stores in Chicago and Wild Oats in Boulder. Additionally she has held positions on the manufacturing side, with White Wave Foods and in distribution at UNFI. For the past 4 years Betsy held key roles at IGNITE Sales Management, most recently as SVP of Sales, where she helped emerging and mid-sized Natural and Organic brands gain distribution at retail, develop promotional and trade strategies, solidify channel strategies, and manage broker relationships. Additionally she managed the IGNITE portfolio of brands at Whole Foods Market, representing over $100MM in retail sales.
gillettebetsy@gmail.com
