Business Masterclass: Is Your Product Competitively Priced To Move Off The Shelf?

Learn how to develop or validate the right pricing strategy for your products and for your business, and what hidden traps exist.

Pricing is both an art and science. Unfortunately, the system is very complicated and opaque by design. Remember what you think is your product’s SRP will rarely happen. You must know your numbers and importantly both your distributor and retailer margin requirements. It’s not easy but possible. Every day and promotional pricing make a huge difference at the shelf with consumers. The consumer (end user) is what this session on pricing strategy is all about! We will review theory and calculations to set price.

During this business-building session, we’ll share and discuss:

1. Desired/target margin percentages by category including NBC (Nutrition Body Care), Frozen/Dairy and Grocery
2. Gross margin objectives and calculations to be competitive on shelf
3. Margins vs. mark-ups and formulas for calculating each

We’ll have plenty of time for Q&A.

Monthly business masterclasses are included with an Emerge membership.

Non-members are invited to join and #getsmartquick! Register for $49.

SAVE MY SEAT!