Category: Marketing

July 30, 2021

6 Influencer Marketing Tips for Small Businesses

Emerge mentor Raj Kapur of &Marketing shares proven approaches that small brands can take to build and implement influencer marketing programs. See which ones you’re already using and learn additional […]

April 2, 2020

How to Impress a Buyer with your Food Safety Plan

After long months, you have carefully crafted a product you are certain customers will love; next is the ultimate goal: to see your product on store shelves or better yet featured on a menu. But how do you catch the eye of a buyer? A buyer’s concern beyond taste, appeal and marketability is the safety of your product – the last thing either of you want is to be associated with a food safety recall. Make it easy for a retailer or foodservice establishment to trust your product by demonstrating you have a solid food safety plan in place.

But what food safety programs will convince the buyer you’ve got this? From handwashing to food fraud, some programs you are likely to already have but will need to evolve them as you grow and expand, other programs you may never thought of.

January 23, 2020

Most Don’t Consider Reddit a Social Media Platform – Here’s Where They’re Wrong

When evaluating the benefits of various social media networks as platforms for marketing and advertising, Reddit is often left in the dark. Why, then, could Reddit be a key element […]

January 22, 2020

Top 7 Tips for Tackling Social Media in 2020

Emerge mentor company, &Marketing, shared with us this expert 2020 social media playbook and downloadable guide, to help you elevate your social media this year. 2019 was a year of […]

December 17, 2019

Emerging Brands Meet Shoppers’ Desires

I work with emerging brands and have found that many of these newer brands focus on health and well-being, sustainable food production and sourcing ethical ingredients. These traits are revealed in the 2019 U.S. Grocery Shopper Trends report, which finds the meaning of “eating well” continues to encompass health, enjoyment and social benefits as well as mindful connection with where food comes from. In order to “eat well,” shoppers connect health with eating nutritious food and beverages that are perceived as high-quality. Enjoyment is just as central to eating well ideals, exemplified by having tasty foods and beverages that are hearty and filling with family or friends.

December 1, 2019

Getting to Know National Co-Op Grocers

Join a free online seminar: Getting to Know National Co-Op Grocers 
Designed for new brands or new brand representatives unfamiliar with NCG.  Join this session to gain an overview of NCG and how NCG is different from other retailers. Attendees will learn about NCG programs and will learn how to present items to NCG category managers.

November 20, 2019

The Surge of Plant-Based Foods

FMI’s 2019 U.S. Grocery Shopper Trends report finds a rising number of households (33%) have at least one member following a non-medically prescribed diet such as vegan, vegetarian, pescatarian or flexitarian. Increased demand for personalization is challenging the food shopping experience, and a growing number of shoppers are turning to plant-based proteins to help meet their unique household needs. The Power of Meat 2019 report finds plant-based meat alternative sales increased 19.2% last year and account for $878 million in annual sales.

So what does this all mean for retailers and CPG manufacturers? It’s clear that consumers across the board have a growing interest in plant-based foods, including plant-based protein – and they are buying more of these items.

October 4, 2019

Shoppers are Hungry for Stories

David Taylor shares his key takeaways from the recent Food Marketing Institute Private Brand Summit 2019. Read more in the  latest  SR4B blog post.   by David Taylor David Fikes, US-based Food […]

September 26, 2019

Where Do Plant-Based Proteins Fit in The Grocery Store?

The FMI 2019 U.S. Grocery Shopper Trends report finds a rising number of households (33%) have at least one member following a non-medically prescribed diet such as vegan, vegetarian, pescatarian or flexitarian, and this trend is higher for Gen Z and Millennial households. Increased demand for personalization is challenging the food shopping experience, and a growing number of shoppers are turning to plant-based proteins to help meet their unique household needs. FMI’s Power of Meat 2019 report finds, plant-based meat alternatives sales increased 19.2% last year and account for $878 million in annual sales.

September 13, 2019

7-Eleven Hosting Event to Find Brands With a Heart

7-Eleven Inc. is searching for up-and-coming brands to attend Brands with Heart, the convenience store retailer’s annual emerging brands event.
Brands can apply before Sept. 20 for a chance to showcase their most innovative products while engaging with leaders from the world’s largest convenience store retailer, according to 7-Eleven. The second annual event will take place Oct. 22-23 at its Store Support Center in Irving.