When evaluating the benefits of various social media networks as platforms for marketing and advertising, Reddit is often left in the dark. Why, then, could Reddit be a key element to your marketing strategy? In a word, traffic.
According to recent stats, Reddit is one of the fastest growing platforms, with monthly views up 53% in 2019 vs. in 2018. While social media networks like Facebook and Twitter are experiencing slow, or no growth in the U.S., monthly commenting on Reddit has increased by 37% and monthly active users have risen on a similar scale.
Reddit may seem confusing to marketers who are used to clear, concise, portals with lots of visual imagery, but don’t let that dissuade you. “The 10% of American internet users now on Reddit are a diverse bunch—well beyond the platform’s historical core of male techies and gamers.” There are communities based around mainstream topics such as food, tech, parenting, beauty, film, and much more.
Marketing on Reddit can be challenging due to the complex web of information within the platform, but when done correctly, the power you can harness could benefit your marketing strategy tenfold. To learn more about Reddit as a marketing platform, read the full blog here.