FMI’s 2019 U.S. Grocery Shopper Trends report finds a rising number of households (33%) have at least one member following a non-medically prescribed diet such as vegan, vegetarian, pescatarian or flexitarian. Increased demand for personalization is challenging the food shopping experience, and a growing number of shoppers are turning to plant-based proteins to help meet their unique household needs. The Power of Meat 2019 report finds plant-based meat alternative sales increased 19.2% last year and account for $878 million in annual sales.
So what does this all mean for retailers and CPG manufacturers? It’s clear that consumers across the board have a growing interest in plant-based foods, including plant-based protein – and they are buying more of these items.
Listen in to this free recorded webinar to gain insights into:
- The plant-based market size.
- Plant-based sales by key categories and growth rates.
- Core brands winning in plant-based foods.
- Innovation that is contributing to growth and what’s on the horizon.
Speaker: Tim Grzebinski, Principal, Client Insights, IRI