Before scaling your emerging brand to a broader audience, connecting with members of your local community can build brand equity and consumer loyalty. Did you know that you can selectively target certain audiences by specific demographics and interests?
Clint Matthews from FMI Emerge subscriber company Start Right Foods, for example, partners with a local organization called Girls on the Run STL (St. Louis) to empower girls with the right tools to make healthy life choices. A portion of his company’s revenue goes directly to scholarships to help ensure that more girls in his community can feel empowered to reach their highest potential. Forming connections like these can help you meet people who align with your mission and connect with them in real time.
One social network that makes targeting people in specific demographics possible, especially for companies in the first stage of their growth, is called Nextdoor. Compared to Facebook and other social networks, Nextdoor is specifically targeted for local communities and neighborhoods, where users can interact with their neighbors, discuss community news, and recommend local services and businesses that they like. They also recently expanded their ad offerings beyond realtors and enterprise level companies, to local brands and smaller budgets.
Read the full article here to learn more about Nextdoor and gauge whether it might be a useful tool and network for your brand.