Gaining distribution at a retailer is a big win for emerging brands — after working hard to secure valuable shelf space, founders discover that their work has only just begun. In a live retail environment, a number of things can happen that keep products from successfully making it onto (and off of) the shelves. We commonly refer to these as voids: a situation in which a product at a given store (also known as a point of distribution, or POD) should be available for customers to purchase, but isn’t.
A void can occur for any number of reasons, including product being out-of-stock, off-shelf (i.e., all stock is in the back room), moved or placed in the wrong location, or expired or damaged.
Read the full article here on why voids are challenging to find, and how Crisp detects them.
To learn more about how Crisp can help you use their retail insights to cost-effectively grow your business, contact their team for a demo.