Packaging plays a central role in the experience your consumers have with your product and brand. Packaging protects and preserves your product. It communicates your brand values and critical product […]
COMPLIMENTARY WEBINAR: Tuesday, August 20 from 2 p.m.-3 p.m. EST Supply Chain Risk: Where Does Your Liability Reside in the Food Supply Chain? Responsibility is shared by everyone: wholesaler, packager, […]
COMPLIMENTARY WEBINAR: Thursday, August 22, from 2 - 3 p.m. EST The aim of the webinar is to provide a clear view of how the promotion landscape has shifted in the […]
There’s lots of focus on using quantitative research such as POS and panel data to understand your category, the competition and sales performance for your products. And, surveys are used […]
In the crowded online marketplace that is grocery retail e-Commerce, Amazon has had a stronghold as a retail giant. It can be overwhelming to navigate the world of selling on […]
In the age of social media, influencer marketing has made its way to the forefront of product advertising and companies are devoting more time and effort to the strategy than […]
Natural Products Expo is all about connecting. Connecting brands with buyers, entrepreneurs with investors, and experts with those striving to learn more. And then we take a step back to […]
Today’s households are eating in increasingly personalized ways as they pursue individual aspirations of eating well, challenging the food shopping experience. Join us as we explore how online shopping, desires […]
For small brands, successfully finding space on Walmart’s shelves can help fuel growth and brand equity. Marisa Goldstein, FMI Emerge mentor and Director of Sales at Sage Tree, will share […]
Effective trade promotion management is an opportunity for many CPG companies, as they spend substantial amounts of money on promotions with retailers designed to boost revenue or increase market share. […]
