Packaging plays a central role in the experience your consumers have with your product and brand. Packaging protects and preserves your product. It communicates your brand values and critical product […]
COMPLIMENTARY WEBINAR: Tuesday, August 20 from 2 p.m.-3 p.m. EST Supply Chain Risk: Where Does Your Liability Reside in the Food Supply Chain? Responsibility is shared by everyone: wholesaler, packager, distributor and retailer. What types of records and best practices should you require of your suppliers to protect your own company? New regulations and testing […]
COMPLIMENTARY WEBINAR: Thursday, August 22, from 2 - 3 p.m. EST The aim of the webinar is to provide a clear view of how the promotion landscape has shifted in the first half of 2019 and to examine the strategic and financial implications for players in the food retailing space. In this one hour session, Inmar’s […]
There’s lots of focus on using quantitative research such as POS and panel data to understand your category, the competition and sales performance for your products. And, surveys are used constantly to get consumer insights. But, do you know how best to conduct and use qualitative research to drive sales and grow your business? Stephanie […]
In the crowded online marketplace that is grocery retail e-Commerce, Amazon has had a stronghold as a retail giant. It can be overwhelming to navigate the world of selling on Amazon, so a full understanding of Amazon’s strategy is useful. Cambria Copeland, FMI Emerge mentor and Senior Director of Business Management at Beekeeper Marketing, will […]
In the age of social media, influencer marketing has made its way to the forefront of product advertising and companies are devoting more time and effort to the strategy than […]
Natural Products Expo is all about connecting. Connecting brands with buyers, entrepreneurs with investors, and experts with those striving to learn more. And then we take a step back to […]
Today’s households are eating in increasingly personalized ways as they pursue individual aspirations of eating well, challenging the food shopping experience. Join us as we explore how online shopping, desires for health and well-being and the quest for transparency can all be consumer expressions of personalization. The focus of this year's 2019 U.S. Grocery Shopper Trends study […]
For small brands, successfully finding space on Walmart’s shelves can help fuel growth and brand equity. Marisa Goldstein, FMI Emerge mentor and Director of Sales at Sage Tree, will share […]
Effective trade promotion management is an opportunity for many CPG companies, as they spend substantial amounts of money on promotions with retailers designed to boost revenue or increase market share. […]
