Behind every great brand is a compelling story. It takes time to formulate one that is unique and relatable to your consumer. The next piece to the puzzle is to tailor your messaging for each of your promotional channels such as: packaging, e-commerce, and social media platforms. Dianna, Alex, and Brec from BrandFirst, a creative […]
Learn how to walk through a contract and use language that is effective and will support your brand early on and protect you for the long haul. Understand how to negotiate great deals and spot the illusions in contracts. Cut through confusing and complex clauses, so that you feel confident legally as your company grows, […]
Breakthroughs in plant-based protein products are rapidly shifting the marketplace. Everyday, there is news about leading food manufacturers and food service providers focusing on alternative proteins. Plant-based foods are a key driver of growth in retail, with plant-based food sales growing over 5 times as fast as total food sales in the past year. And […]
Did you know that the world is rapidly moving to replace petroleum-based single-use plastics with alternatives that come from new materials derived from nature? The confluence of trends and market dynamics related to single-use packaging is causing many to re-think all aspects of how it is used and made. The bioaccumulation of over-engineered plastics is […]
FMI Emerge is proud to partner with Metro Cooking DC and support the upcoming show held at the Washington Convention Center November 16-17, 2019. Whether you’re an aspiring home cook or expert entertainer, the two-day culinary extravaganza provides a one-of-a-kind experience for all food and entertaining enthusiasts. Enjoy cooking demos and book signings with top Celebrity […]
This session will provide an introduction to food labeling, and help you understand the required elements of a food label and why reviewing labels matters. Given the continued upward-trend in health-conscious consumers, we’ll review how voluntary claims such as “healthy”, “free from”, “pure”, and “natural” should be used in food labeling. Allison Condra, Emerge Mentor […]
FMI’s 2019 U.S. Grocery Shopper Trends report finds a rising number of households (33%) have at least one member following a non-medically prescribed diet such as vegan, vegetarian, pescatarian or flexitarian. Increased demand for personalization is challenging the food shopping experience, and a growing number of shoppers are turning to plant-based proteins to help meet their unique […]
Every CPG company desires a trade plan that will boost revenue and increase market share, and is tailored to meet retailer needs. Cathy Shifflett, founder of CHS Enterprises and FMI Emerge mentor, shares best practices from her twenty years of proven results in helping companies expand their retail distribution and improve business processes. She has over […]
Join FMI Emerge as we share a conversation with Betsy McGinn, founder of McGinn eComm Consulting, and Emerge Advisor, on understanding the unique and ever-growing eCommerce landscape. She will share the current state of eCommerce for grocery buying, shopper behavior trends and stats, and her expertise on navigating the complexities of eCommerce within a multi-channel […]
Join John Maggiore, leading broker and consultant and former Natural Category Manager with Stop & Shop and Bob Burke, consultant, co-author of The Natural Products Field Manual, and former Vice President at Stonyfield Farm, for their 2-day comprehensive sales seminar at Nutter McClennen Fish LLP, 155 Seaport Blvd, Boston, MA. During this event, learn from these featured speakers: * John Raiche […]
