FMI Webinar: The Surge of Plant-Based Foods

FMI’s 2019 U.S. Grocery Shopper Trends report finds a rising number of households (33%) have at least one member following a non-medically prescribed diet such as vegan, vegetarian, pescatarian or flexitarian. Increased demand for personalization is challenging the food shopping experience, and a growing number of shoppers are turning to plant-based proteins to help meet their unique household needs. The Power of Meat 2019 report finds, plant-based meat alternative sales increased 19.2% last year and account for $878 million in annual sales.

So what does this all mean for retailers and CPG manufacturers? It’s clear that consumers across the board have a growing interest in plant-based foods, including plant-based protein – and they are buying more of these items.

Speakers:

Tim Grzebinski
Client Insights Principal
IRI

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