From e-commerce to email marketing, social media to SEO, brands of today need to connect with their buyers online. In the everchanging eCommerce landscape, today’s solution can be tomorrow’s relics. Ed Hoffman, Senior VP of Padilla, has 25 years of experience hacking marketing trends to get results for brands like you, and will be hosting […]
Buyer meetings can seem daunting, but with practice and preparation, approach your next buyer meeting with the knowledge to succeed. Leveraging his experience as a category manager for Kroger and […]
In the crowded online marketplace that is grocery retail e-Commerce, Amazon has had a stronghold as a retail giant. It can be overwhelming to navigate the world of selling on […]
For small brands, successfully finding space on Walmart’s shelves can help fuel growth and brand equity. Marisa Goldstein, FMI Emerge mentor and Director of Sales at Sage Tree, will share tips for emerging brands wanting to establish a true omni-channel approach. She’ll help you understand the world of Walmart and how brands can leverage sales […]
Effective trade promotion management is an opportunity for many CPG companies, as they spend substantial amounts of money on promotions with retailers designed to boost revenue or increase market share. With proper planning and guidance, emerging brands can learn strategies to develop an effective pricing and promotional plan, tailored to meet the needs of the […]
During the upcoming webinar, “Top Trends in Fresh – Balancing the Store Aisle Pendulum: Connecting Fresh and the Entire Store for Sales Success,” FMI and IRI will delve into the latest sales data with a focus on what can be learned to deliver growth in 2019 and beyond. What do baskets look like today? How are they […]
Every CPG company desires a trade plan that will boost revenue and increase market share, and is tailored to meet retailer needs. Cathy Shifflett, founder of CHS Enterprises and FMI Emerge mentor, shares best practices from her twenty years of proven results in helping companies expand their retail distribution and improve business processes. She has over […]
Join John Maggiore, leading broker and consultant and former Natural Category Manager with Stop & Shop and Bob Burke, consultant, co-author of The Natural Products Field Manual, and former Vice President at Stonyfield Farm, for their 2-day comprehensive sales seminar at Nutter McClennen Fish LLP, 155 Seaport Blvd, Boston, MA. During this event, learn from these featured speakers: * John Raiche […]
The FMI Emerge team will be attending Winter Fancy Food and we can't wait to see you! Want to know what tomorrow tastes like? Join the Specialty Food Association in […]
The KeHE’s Next Generation Innovation Showcase taking place February 5, 2020 from 8am – 12pm at the KeHE Summer Show in New Orleans, LA. Through KeHE’s commitment to sourcing and developing new OnTrend® brands, KeHE will host the second Next Generation Innovation Showcase at their Summer Show in February. For more information and a full schedule of […]
