You want shoppers to love your brand as much as you do, so you spread your message. But getting shopper engagement isn’t a one man show. To win on the grocery shelves, you need retailers to buy-in too. Dan Lohman, Strategic Advisor and president of Brand Secrets and Strategies, is an expert in the collaboration […]
Before you go to market, you need a plan. But what separates a mediocre plan from an effective plan? Raj Kapur, Managing Director of &Marketing, brings over 20 years of marketing and sales strategy development with small, mid-sized, and Fortune 50 companies to the Emerge community. Through his work helping emerging brands, he knows what […]
From e-commerce to email marketing, social media to SEO, brands of today need to connect with their buyers online. In the everchanging eCommerce landscape, today’s solution can be tomorrow’s relics. Ed Hoffman, Senior VP of Padilla, has 25 years of experience hacking marketing trends to get results for brands like you, and will be hosting […]
Buyer meetings can seem daunting, but with practice and preparation, approach your next buyer meeting with the knowledge to succeed. Leveraging his experience as a category manager for Kroger and The Fresh Market, Mathis Martines helps brands prepare for their next buyer meeting, by understanding what a category manager needs to know in order to […]
In the crowded online marketplace that is grocery retail e-Commerce, Amazon has had a stronghold as a retail giant. It can be overwhelming to navigate the world of selling on […]
For small brands, successfully finding space on Walmart’s shelves can help fuel growth and brand equity. Marisa Goldstein, FMI Emerge mentor and Director of Sales at Sage Tree, will share […]
Effective trade promotion management is an opportunity for many CPG companies, as they spend substantial amounts of money on promotions with retailers designed to boost revenue or increase market share. […]
During the upcoming webinar, “Top Trends in Fresh – Balancing the Store Aisle Pendulum: Connecting Fresh and the Entire Store for Sales Success,” FMI and IRI will delve into the latest sales […]
Every CPG company desires a trade plan that will boost revenue and increase market share, and is tailored to meet retailer needs. Cathy Shifflett, founder of CHS Enterprises and FMI […]
Join John Maggiore, leading broker and consultant and former Natural Category Manager with Stop & Shop and Bob Burke, consultant, co-author of The Natural Products Field Manual, and former Vice President at […]
