You want shoppers to love your brand as much as you do, so you spread your message. But getting shopper engagement isn’t a one man show. To win on the grocery shelves, you need retailers to buy-in too. Dan Lohman, Strategic Advisor and president of Brand Secrets and Strategies, is an expert in the collaboration […]
Before you go to market, you need a plan. But what separates a mediocre plan from an effective plan? Raj Kapur, Managing Director of &Marketing, brings over 20 years of marketing and sales strategy development with small, mid-sized, and Fortune 50 companies to the Emerge community. Through his work helping emerging brands, he knows what […]
From e-commerce to email marketing, social media to SEO, brands of today need to connect with their buyers online. In the everchanging eCommerce landscape, today’s solution can be tomorrow’s relics. Ed Hoffman, Senior VP of Padilla, has 25 years of experience hacking marketing trends to get results for brands like you, and will be hosting […]
Buyer meetings can seem daunting, but with practice and preparation, approach your next buyer meeting with the knowledge to succeed. Leveraging his experience as a category manager for Kroger and […]
In the crowded online marketplace that is grocery retail e-Commerce, Amazon has had a stronghold as a retail giant. It can be overwhelming to navigate the world of selling on […]
For small brands, successfully finding space on Walmart’s shelves can help fuel growth and brand equity. Marisa Goldstein, FMI Emerge mentor and Director of Sales at Sage Tree, will share tips for emerging brands wanting to establish a true omni-channel approach. She’ll help you understand the world of Walmart and how brands can leverage sales […]
Effective trade promotion management is an opportunity for many CPG companies, as they spend substantial amounts of money on promotions with retailers designed to boost revenue or increase market share. With proper planning and guidance, emerging brands can learn strategies to develop an effective pricing and promotional plan, tailored to meet the needs of the […]
During the upcoming webinar, “Top Trends in Fresh – Balancing the Store Aisle Pendulum: Connecting Fresh and the Entire Store for Sales Success,” FMI and IRI will delve into the latest sales data with a focus on what can be learned to deliver growth in 2019 and beyond. What do baskets look like today? How are they […]
Every CPG company desires a trade plan that will boost revenue and increase market share, and is tailored to meet retailer needs. Cathy Shifflett, founder of CHS Enterprises and FMI Emerge mentor, shares best practices from her twenty years of proven results in helping companies expand their retail distribution and improve business processes. She has over […]
Join John Maggiore, leading broker and consultant and former Natural Category Manager with Stop & Shop and Bob Burke, consultant, co-author of The Natural Products Field Manual, and former Vice President at Stonyfield Farm, for their 2-day comprehensive sales seminar at Nutter McClennen Fish LLP, 155 Seaport Blvd, Boston, MA. During this event, learn from these featured speakers: * John Raiche […]
