Emerge Virtual Happy Hour: Collaborating with Retailers to Engage Shoppers with Daniel Lohman
You want shoppers to love your brand as much as you do, so you spread your message. But getting shopper engagement isn’t a one man show. To win on the […]
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Sales
Emerge Smarter: Marketing Planning Like a Pro with Rajat Kapur
Before you go to market, you need a plan. But what separates a mediocre plan from an effective plan? Raj Kapur, Managing Director of &Marketing, brings over 20 years of […]
Emerge Smarter: Digital & eCommerce Best Practices for Food & Beverage Brands
From e-commerce to email marketing, social media to SEO, brands of today need to connect with their buyers online. In the everchanging eCommerce landscape, today’s solution can be tomorrow’s relics. Ed Hoffman, Senior VP of Padilla, has 25 years of experience hacking marketing trends to get results for brands like you, and will be hosting […]
Emerge Smarter: How To Win Your Buyer Meeting with Mathis Martines
Buyer meetings can seem daunting, but with practice and preparation, approach your next buyer meeting with the knowledge to succeed. Leveraging his experience as a category manager for Kroger and The Fresh Market, Mathis Martines helps brands prepare for their next buyer meeting, by understanding what a category manager needs to know in order to […]
Emerge Smarter: Successfully Navigating Amazon with Cambria Copeland
In the crowded online marketplace that is grocery retail e-Commerce, Amazon has had a stronghold as a retail giant. It can be overwhelming to navigate the world of selling on […]
Emerge Smarter: What is Walmart Online Grocery, Why it Matters & How to Win with Marisa Goldstein
Dial-InFor small brands, successfully finding space on Walmart’s shelves can help fuel growth and brand equity. Marisa Goldstein, FMI Emerge mentor and Director of Sales at Sage Tree, will share […]
Emerge Smarter: How to Develop Retailer-Friendly Trade Promotion Plan with Cathy Shifflett
Effective trade promotion management is an opportunity for many CPG companies, as they spend substantial amounts of money on promotions with retailers designed to boost revenue or increase market share. […]
FMI Webinar: Top Trends in Fresh – Balancing the Store Aisle Pendulum
During the upcoming webinar, “Top Trends in Fresh – Balancing the Store Aisle Pendulum: Connecting Fresh and the Entire Store for Sales Success,” FMI and IRI will delve into the latest sales data with a focus on what can be learned to deliver growth in 2019 and beyond. What do baskets look like today? How are they […]
Webinar: Developing an Effective Trade Plan
Every CPG company desires a trade plan that will boost revenue and increase market share, and is tailored to meet retailer needs. Cathy Shifflett, founder of CHS Enterprises and FMI Emerge mentor, shares best practices from her twenty years of proven results in helping companies expand their retail distribution and improve business processes. She has over […]
Seminar & Networking Event: Becoming a More Effective Sales Manager
Nutter McClennen Fish LLP 155 Seaport Blvd, Boston, MA, United StatesJoin John Maggiore, leading broker and consultant and former Natural Category Manager with Stop & Shop and Bob Burke, consultant, co-author of The Natural Products Field Manual, and former Vice President at […]