Let’s face it, we all judge products by their covers and go for what looks good. That’s why it’s important to understand how your products’ shelf appeal can land or lose your next consumer, in a blink. Fred Hart and Avery Henderson of Interact Boulder will engage you with some ideas of what it takes […]
Did you know that the world is rapidly moving to replace petroleum-based single-use plastics with alternatives that come from new materials derived from nature? The confluence of trends and market dynamics related to single-use packaging is causing many to re-think all aspects of how it is used and made. The bioaccumulation of over-engineered plastics is […]
Increasingly, growing brands are looking at compostable packaging options that can be organically regenerated along with food waste. The biggest challenge with compostable packaging options is the higher cost. What if we paused to realize that, all along, packaging has never been a cost center as much as an untapped profit center? Join us as […]
We understand that the food retail industry is working around the clock to replenish and restock, while ensuring store and facility cleanliness. In light of this, and everyone’s attention on COVID-19, we want to be sensitive to our members and will postpone the webinar. Webinar Description: Entering its fifth year, the Power of Produce 2020 […]
Join us for this conversation about how nutrition claims can not only strengthen your brand story, differentiate your product from the competition and connect with your customers, but also be […]
During this substantive learning session, we'll share and discuss why having a brand and product architecture is important for your business as you scale. Join us to get-smart-quick and learn: * What is Brand Architecture? * Why Brand & Product Architectures are critical for your growing CPG business. * Step-by-Step Brand Architecture considerations for your […]
Join us for a conversation with Emerge mentor, industry leader and packaging expert and Chief Science & Sustainability Officer at Elevate Packaging, to learn about important trends in the earth-friendly, compostable packaging industry. Hear what early-stage CPG founders should consider when evolving their packaging, including: Compostable packaging industry trends and best practices to be aware […]
Making the decision to change pricing and/or packaging is tough! Once this decision is made, ensuring these changes are executed successfully in the marketplace is critical. Join us to learn and discuss best practices for managing pricing and packaging changes, including: Communication Process & Lead Time Customer Considerations and Requirements Inventory, Cost and Other Considerations […]
What is a strong brand positioning, and why does it matter? In this Masterclass, we’ll review examples of best-in class and weak brand positioning platforms and demonstrate how they can […]
As an entrepreneur and CEO, you’ve likely invested a lot of time and money to develop your packaging, but in the end, is it making the impact you want for your brand and business? Join us to learn how category leaders approach packaging format and design, to help them stand out in their category, build […]
