A compelling brand story can generate major engagement and excitement for your brand! Katie Mleziva, Chief Strategist of Real Food Brands and FMI Emerge mentor, shares the building blocks of a strong brand strategy, which is the foundation for creating a strong brand story. Dial in to learn from her approach to building a successful brand story […]
Before you go to market, you need a plan. But what separates a mediocre plan from an effective plan? Raj Kapur, Managing Director of &Marketing, brings over 20 years of marketing and sales strategy development with small, mid-sized, and Fortune 50 companies to the Emerge community. Through his work helping emerging brands, he knows what […]
From e-commerce to email marketing, social media to SEO, brands of today need to connect with their buyers online. In the everchanging eCommerce landscape, today’s solution can be tomorrow’s relics. Ed Hoffman, Senior VP of Padilla, has 25 years of experience hacking marketing trends to get results for brands like you, and will be hosting […]
In the age of social media, influencer marketing has made its way to the forefront of product advertising and companies are devoting more time and effort to the strategy than ever before. Influencer marketing allows brands to locate and advertise directly to their target audience. More and more companies are propelling their brand through social […]
Effective trade promotion management is an opportunity for many CPG companies, as they spend substantial amounts of money on promotions with retailers designed to boost revenue or increase market share. With proper planning and guidance, emerging brands can learn strategies to develop an effective pricing and promotional plan, tailored to meet the needs of the […]
Behind every great brand is a compelling story. It takes time to formulate one that is unique and relatable to your consumer. The next piece to the puzzle is to tailor your messaging for each of your promotional channels such as: packaging, e-commerce, and social media platforms. Dianna, Alex, and Brec from BrandFirst, a creative […]
With more and more emerging brands competing for the same consumers, are you positioning your brand in a way that excites your core audience(s) and makes a lasting impression? Are you creating messaging that connects with them and communicates why they should choose your brand over others? Join Dianna Rogers of BrandFirst, as she shares […]
Join us for this bi-weekly virtual session, hosted by Julie Pryor and the Emerge mentor community. Celebrate, learn and ask questions, along with other Emerge member teams. Not yet a member? See details here and schedule time for a free 30 minute consultation. All calls are Eastern Standard Time (EST).
“It is not the strongest of species that survive, nor the most intelligent, but the one most responsive to change.” - Charles Darwin We all agree that the world has changed over the past four months due to COVID, so let’s talk about how best to pivot your marketing focus and efforts. Raj Kapur and […]
