Emerge Smarter: Selling Your WHY, not your WHAT: Emotionally Connecting with Consumers through Messaging

With more and more emerging brands competing for the same consumers, are you positioning your brand in a way that excites your core audience(s) and makes a lasting impression? Are you creating messaging that connects with them and communicates why they should choose your brand over others?

Join Dianna Rogers of BrandFirst, as she shares how to develop an effective messaging strategy that will resonate with your consumers. Learn how to stay authentic to who you are and leverage meaningful attributes along with your story in order to appeal to the shoppers looking for your product!

RSVP to gain insights into:

• Defining your core audiences and learning how to segment them into actionable targets
• Crafting engaging and memorable messaging that will resonate with your audience(s) across different platforms
• Selling your Brand vs. your Product and unlocking emotional connections with your consumer