Open call format. Betsy McGinn will provide a 10-minute overview of recent and upcoming changes in eCommerce and specifically at Amazon in an open forum.
Let’s face it, we all judge products by their covers and go for what looks good. That’s why it’s important to understand how your products’ shelf appeal can land or lose your next consumer, in a blink. Fred Hart and Avery Henderson of Interact Boulder will engage you with some ideas of what it takes […]
An understanding of consumer and point of sale data is critical for growing your business. With an ever-changing competitive landscape and shifting consumer preferences, growing brands must understand demand, the in-store landscape and who is buying their products. Nielsen, leading global insights and data provider, offers all the information you need to stay on top of […]
In the crowded online marketplace that is grocery retail e-Commerce, Amazon has had a stronghold as a retail giant. It can be overwhelming to navigate the world of selling on Amazon, so a full understanding of Amazon’s strategy is useful. Cambria Copeland, FMI Emerge mentor and Senior Director of Business Management at Beekeeper Marketing, will […]
In the age of social media, influencer marketing has made its way to the forefront of product advertising and companies are devoting more time and effort to the strategy than ever before. Influencer marketing allows brands to locate and advertise directly to their target audience. More and more companies are propelling their brand through social […]
