For small brands, successfully finding space on Walmart’s shelves can help fuel growth and brand equity. Marisa Goldstein, FMI Emerge mentor and Director of Sales at Sage Tree, will share tips for emerging brands wanting to establish a true omni-channel approach. She’ll help you understand the world of Walmart and how brands can leverage sales […]
Effective trade promotion management is an opportunity for many CPG companies, as they spend substantial amounts of money on promotions with retailers designed to boost revenue or increase market share. With proper planning and guidance, emerging brands can learn strategies to develop an effective pricing and promotional plan, tailored to meet the needs of the […]
All small brands want growth, but the quickest path to it can be difficult to discern through the forest of information and options. Elliot Begoun, FMI Emerge Mentor and Founder of The Intertwine Group, distills over 25 years of experience in the food and beverage industry into a scientific approach to scaling your brand. Dial-in […]
Behind every great brand is a compelling story. It takes time to formulate one that is unique and relatable to your consumer. The next piece to the puzzle is to […]
Learn how to walk through a contract and use language that is effective and will support your brand early on and protect you for the long haul. Understand how to […]
Did you know that the world is rapidly moving to replace petroleum-based single-use plastics with alternatives that come from new materials derived from nature? The confluence of trends and market […]
This session will provide an introduction to food labeling, and help you understand the required elements of a food label and why reviewing labels matters. Given the continued upward-trend in […]
Every CPG company desires a trade plan that will boost revenue and increase market share, and is tailored to meet retailer needs. Cathy Shifflett, founder of CHS Enterprises and FMI Emerge mentor, shares best practices from her twenty years of proven results in helping companies expand their retail distribution and improve business processes. She has over […]
Join FMI Emerge as we share a conversation with Betsy McGinn, founder of McGinn eComm Consulting, and Emerge Advisor, on understanding the unique and ever-growing eCommerce landscape. She will share the current state of eCommerce for grocery buying, shopper behavior trends and stats, and her expertise on navigating the complexities of eCommerce within a multi-channel […]
Join Mark Feinberg, CEO of OTHRSource, who will speak about his experiences as a consultant and investor in food brands, and share tips for growing companies wanting to scale sustainably. He’ll cover key areas associated with scaling your business, from raising capital to creating your board of advisors, to scaling operations and logistics. He’ll bring […]
