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Emerge Smarter: Growing Your Brand Through Food Service
May 4, 2021 @ 12:00 pm - 1:30 pm
Join this education seminar hosted by Emerge mentor Matt Cotton, Founder of Rooted Food Sales, a new kind of Foodservice broker who specializes in growing “better for you” brands in the channel!
Matt will help us understand how the Foodservice channel is evolving and where opportunities lie as things begin to open up during Covid and beyond. He’ll share an overview of the Foodservice space, and areas that CPG brands can consider as they evaluate whether the Foodservice channel is right for them, and how it could be part of their overall channel strategy.
In this session, you’ll learn:
- What Foodservice is, and what categories it consists of
- What brand/product attributes are important in Foodservice, and how the sales process works
- How to support and grow distribution once you’re stocked
- What the “cost of doing business” is in Foodservice vs. retail
- How to grow your brand through Foodservice
We look forward to a de-mystifying Foodservice for you and getting you excited about this powerful channel!
Curious about how your team can reach your growth goals and scale sustainably with Emerge? Schedule an intro call