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Emerge Smarter: Using SPINS To Reach Your Growth Goals
May 12, 2021 @ 12:00 pm - 1:00 pm
Join us and the SPINS team to learn how they align growing CPG teams with data solutions to maximize their impact in the evolving retail market.
Understanding your consumers and your competition is fundamental to successfully growing at retail. Your consumers inform every aspect of your business, from what products you offer and the retail stores you partner with, to the way you market. Your competition is trying to earn your shopper’s dollars and retailers’ attention.
Knowing what information to gather—and then actually doing it—is one of the biggest challenges CPG brands face. The teams that prioritize gathering this data, learning from it, and putting it into action are the businesses that have longevity and loyal consumers. To help you build a foundation to support your retail growth strategy, let’s outline a process that gets results.
Here’s what we’ll cover:
- Identify your customers and their motivations: understand how shoppers spend time and money at the store.
- Understand your competitive landscape: knowing your competition means knowing yourself. Take a hard look at your category before your next retail pitch.
- Explore emerging trends and opportunities for innovation: look at trends on the horizon and identify opportunities to claim whitespace with new products.
Curious about how an annual membership to Emerge can support your company growth goals? Schedule a 30-min intro call here.