Webinar: Developing an Effective Trade Plan

Every CPG company desires a trade plan that will boost revenue and increase market share, and is tailored to meet retailer needs.

Cathy Shifflett, founder of CHS Enterprises and FMI Emerge mentor, shares best practices from her twenty years of proven results in helping companies expand their retail distribution and improve business processes. She has over twenty years of proven results driving business and product line development of CPG and retail companies towards revenue growth and expansion into new markets.

Join us as we share insights on developing an effective retail strategy and trade plan, presented in collaboration with Emerge industry partner, ReposiTrak.

RSVP to gain insights into:

• How to determine the right retail alignment for your brand
• Understanding options and strategies for promotion and pricing
• Knowing what questions to ask a retailer when building your trade plan and determining spend

All calls are Eastern Standard Time.

Register Here!