- This event has passed.
Lunch & Learn: Brand And Product Architecture
September 9, 2022 @ 12:00 pm - 1:00 pm
During this substantive learning session, we’ll share and discuss why having a brand and product architecture is important for your business as you scale.
Join us to get-smart-quick and learn:
* What is Brand Architecture?
* Why Brand & Product Architectures are critical for your growing CPG business.
* Step-by-Step Brand Architecture considerations for your brand.
* Various types of Brand & Product Architectures and pros and cons of each.
* Best in Class examples of emerging and well-known CPG brands and the architecture approaches they’ve followed
* Why brand assets matter!
* How to “Wire Frame” packaging to demonstrate your Brand Architecture to your consumers.
We’ll have plenty of time for Q&A, and will answer your specific questions about brand architecture, branding, design, and more!