Category: Sales
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March 21, 2019
Key Trends and Products from Natural Products Expo West
The energy was palpable at Natural Products Expo West in Anaheim earlier this month. There was truly a community feel throughout the event. See all the Expo West photos I took here!
The FMI Emerge team was there to speak with emerging brands wanting to grow their distribution and scale sustainably. In the same way that Expo West brings the entire food and grocery retail industry together, this too is one of the key tenets of the FMI Emerge program and community. It is a nurturing environment with regional and nationwide retailers, the industry’s leading experts, mentors, education, supportive outreach and access to investors. Our team helps emerging brands fully integrate into the larger industry, by getting the education they need, and access the resources they’re seeking, fast.
A highlight of Expo was catching up with FMI Emerge subscribers: MyFitMode and StepOneFoods, were unveiling new products at Expo as they continue to grow distribution. World of Chia, the first chia fruit spread, also continues to expand their distribution and grow across e-commerce. FMI Emerge resources enabled these companies to tackle challenges such as finding the right co-packer partners, updating their packaging and revising their product formulations and growing their e-commerce and Amazon sales.
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February 28, 2019
The Category Heavyweight Poised for a Comeback: Frozen Food
The food retailing industry often touts the strength of the perimeter, namely, produce, meat, bakery or deli/prepared foods. But there’s a contender in the ring; a heavyweight that boasts $57 billion in retail sales that’s conditioning for a strong comeback: Frozen food.
Sales numbers can tell part of the story. But understanding consumer behaviors and attitudes about frozen foods, as well as the usage of frozen foods in the home, tells a much more complete story about what will drive continued growth in this category.
FMI recently teamed up with the American Frozen Food Institute (AFFI) on The Power of Frozento help manufacturers and retailers further align innovation, products, merchandising, marketing and branding with how consumers live, shop and cook.
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