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FMI Trends Webinar: Online Shopping, Health and Well-Being, and Transparency Through the Lens of Personalization

Today’s households are eating in increasingly personalized ways as they pursue individual aspirations of eating well, challenging the food shopping experience.  Join us as we explore how online shopping, desires for health and well-being and the quest for transparency can all be consumer expressions of personalization.  The focus of this year's 2019 U.S. Grocery Shopper Trends study […]

Emerge Smarter: What is Walmart Online Grocery, Why it Matters & How to Win with Marisa Goldstein

Dial-In

For small brands, successfully finding space on Walmart’s shelves can help fuel growth and brand equity. Marisa Goldstein, FMI Emerge mentor and Director of Sales at Sage Tree, will share tips for emerging brands wanting to establish a true omni-channel approach. She’ll help you understand the world of Walmart and how brands can leverage sales […]

Emerge Smarter: How to Develop Retailer-Friendly Trade Promotion Plan with Cathy Shifflett

Effective trade promotion management is an opportunity for many CPG companies, as they spend substantial amounts of money on promotions with retailers designed to boost revenue or increase market share. With proper planning and guidance, emerging brands can learn strategies to develop an effective pricing and promotional plan, tailored to meet the needs of the […]

FMI Webinar: Power of Foodservice

Foodservice is a key differentiator and growth generator for grocery retailers, but it’s also an area of widely varying consumer wants and needs. Age, income, geography and many other factors impact shoppers’, like for, and integration of deli prepared into their meal lineup. The Power of Foodservice at Retail 2019 brings detailed insights into the […]

Emerge Smarter: The Three-Fold Path to Success for Emerging Brands

All small brands want growth, but the quickest path to it can be difficult to discern through the forest of information and options.  Elliot Begoun, FMI Emerge Mentor and Founder of The Intertwine Group, distills over 25 years of experience in the food and beverage industry into a scientific approach to scaling your brand. Dial-in […]

Emerge Smarter: How to Create a Winning Investor Pitch

Do you know how to construct a pitch that best represents your brand? Developing and delivering a pitch doesn’t have to be as intimidating as it may seem. From seeking out investors who align with your brand and identifying what key components might interest them, to understanding your pitch structure and developing appropriate content, we've […]

Emerge Smarter: Leveraging Your Story to Create Strategic Messaging Across Channels

Behind every great brand is a compelling story. It takes time to formulate one that is unique and relatable to your consumer. The next piece to the puzzle is to tailor your messaging for each of your promotional channels such as: packaging, e-commerce, and social media platforms. Dianna, Alex, and Brec from BrandFirst, a creative […]

Emerge Smarter: Are your contracts setting your brand up for success?

Learn how to walk through a contract and use language that is effective and will support your brand early on and protect you for the long haul. Understand how to negotiate great deals and spot the illusions in contracts. Cut through confusing and complex clauses, so that you feel confident legally as your company grows, […]