Natural Products Expo East
Natural Products Expo is all about connecting. Connecting brands with buyers, entrepreneurs with investors, and experts with those striving to learn more. And then we take a step back to […]
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FMI Trends Webinar: Online Shopping, Health and Well-Being, and Transparency Through the Lens of Personalization
Today’s households are eating in increasingly personalized ways as they pursue individual aspirations of eating well, challenging the food shopping experience. Join us as we explore how online shopping, desires […]
Emerge Smarter: What is Walmart Online Grocery, Why it Matters & How to Win with Marisa Goldstein
Dial-InFor small brands, successfully finding space on Walmart’s shelves can help fuel growth and brand equity. Marisa Goldstein, FMI Emerge mentor and Director of Sales at Sage Tree, will share tips for emerging brands wanting to establish a true omni-channel approach. She’ll help you understand the world of Walmart and how brands can leverage sales […]
Emerge Smarter: How to Develop Retailer-Friendly Trade Promotion Plan with Cathy Shifflett
Effective trade promotion management is an opportunity for many CPG companies, as they spend substantial amounts of money on promotions with retailers designed to boost revenue or increase market share. With proper planning and guidance, emerging brands can learn strategies to develop an effective pricing and promotional plan, tailored to meet the needs of the […]
FMI Webinar: The Food Retail Industry Speaks, What Are They Saying?
The food retail industry is reporting numerous positive trends as it grapples with old issues and confronts new challenges. Join FMI’s President and CEO Leslie Sarasin on Thursday, October 3, 2019, at 2 PM ET for an in-depth review of results from FMI’s 70th Food Retailing Industry Speaks survey. This webinar will provide an insider’s […]
FMI Webinar: Power of Foodservice
Foodservice is a key differentiator and growth generator for grocery retailers, but it’s also an area of widely varying consumer wants and needs. Age, income, geography and many other factors impact shoppers’, like for, and integration of deli prepared into their meal lineup. The Power of Foodservice at Retail 2019 brings detailed insights into the […]
Emerge Smarter: The Three-Fold Path to Success for Emerging Brands
All small brands want growth, but the quickest path to it can be difficult to discern through the forest of information and options. Elliot Begoun, FMI Emerge Mentor and Founder of The Intertwine Group, distills over 25 years of experience in the food and beverage industry into a scientific approach to scaling your brand. Dial-in […]
Emerge Smarter: How to Create a Winning Investor Pitch
Do you know how to construct a pitch that best represents your brand? Developing and delivering a pitch doesn’t have to be as intimidating as it may seem. From seeking out investors who align with your brand and identifying what key components might interest them, to understanding your pitch structure and developing appropriate content, we've […]
FMI Webinar: Top Trends in Fresh – Balancing the Store Aisle Pendulum
During the upcoming webinar, “Top Trends in Fresh – Balancing the Store Aisle Pendulum: Connecting Fresh and the Entire Store for Sales Success,” FMI and IRI will delve into the latest sales data with a focus on what can be learned to deliver growth in 2019 and beyond. What do baskets look like today? How are they […]
Emerge Smarter: Leveraging Your Story to Create Strategic Messaging Across Channels
Behind every great brand is a compelling story. It takes time to formulate one that is unique and relatable to your consumer. The next piece to the puzzle is to tailor your messaging for each of your promotional channels such as: packaging, e-commerce, and social media platforms. Dianna, Alex, and Brec from BrandFirst, a creative […]