Inmar Webinar: Rising Above the Rest – Three Keys for Emerging Brand Success

There is unprecedented opportunity for emerging brands in the current food retailing landscape.   Inmar Analytics apply technology and data science to improve outcomes for consumers and those who serve them.   This webinar is intended to aid brands in understanding the opportunities and challenges they face such as gaining shelf space at retail, competing with […]

Emerge Smarter: Marketing Planning Like a Pro with Rajat Kapur

Before you go to market, you need a plan. But what separates a mediocre plan from an effective plan? Raj Kapur, Managing Director of &Marketing, brings over 20 years of marketing and sales strategy development with small, mid-sized, and Fortune 50 companies to the Emerge community. Through his work helping emerging brands, he knows what […]

Emerge Smarter: Digital & eCommerce Best Practices for Food & Beverage Brands

From e-commerce to email marketing, social media to SEO, brands of today need to connect with their buyers online. In the everchanging eCommerce landscape, today’s solution can be tomorrow’s relics. Ed Hoffman, Senior VP of Padilla, has 25 years of experience hacking marketing trends to get results for brands like you, and will be hosting […]

FMI Webinar: Lead From Where You Are!

Webinar Description:  This 60-minute interactive online seminar (the third of 3) will reinforce leadership concepts and activate a "Skills at Work Challenge" to test new leadership behaviors. During the webinar, participants will be introduced to their second Skills Challenge. If you miss the live version on August 6, you can view the on demand version. […]

Emerge Smarter: Protect Your Intangible Assets – Branding, Labeling, Certifying & Partnering with Gus Spheeris

Many emerging brands realize an intellectual property risk existed for their business after it was too late. Join us for this interactive call with Gus Spheeris, FMI Emerge mentor, and attorney. He’ll share common intellectual property (IP) challenges emerging brands face, and how to maneuver them. He’ll also cover how to evaluate potential business partners, […]

Emerge Smarter: How To Win Your Buyer Meeting with Mathis Martines

Buyer meetings can seem daunting, but with practice and preparation, approach your next buyer meeting with the knowledge to succeed. Leveraging his experience as a category manager for Kroger and The Fresh Market, Mathis Martines helps brands prepare for their next buyer meeting, by understanding what a category manager needs to know in order to […]

Emerge Smarter: Packaging Matters, with WestRock

Packaging plays a central role in the experience your consumers have with your product and brand.  Packaging protects and preserves your product.  It communicates your brand values and critical product […]

Emerge Smarter: Leveraging Qualitative Research to Grow Your Brand with Stephanie Louie

There’s lots of focus on using quantitative research such as POS and panel data to understand your category, the competition and sales performance for your products.  And, surveys are used constantly to get consumer insights.  But, do you know how best to conduct and use qualitative research to drive sales and grow your business? Stephanie […]