Emerge Smarter: Successfully Navigating Amazon with Cambria Copeland
In the crowded online marketplace that is grocery retail e-Commerce, Amazon has had a stronghold as a retail giant. It can be overwhelming to navigate the world of selling on […]
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Emerge Smarter: Understanding & Activating Influencer Marketing with Leigh Thornberry
In the age of social media, influencer marketing has made its way to the forefront of product advertising and companies are devoting more time and effort to the strategy than ever before. Influencer marketing allows brands to locate and advertise directly to their target audience. More and more companies are propelling their brand through social […]
Natural Products Expo East
Natural Products Expo is all about connecting. Connecting brands with buyers, entrepreneurs with investors, and experts with those striving to learn more. And then we take a step back to see how we are all connected by an industry driven by enthusiasm and passion. What kind of connections will you make this year in Baltimore? […]
FMI Trends Webinar: Online Shopping, Health and Well-Being, and Transparency Through the Lens of Personalization
Today’s households are eating in increasingly personalized ways as they pursue individual aspirations of eating well, challenging the food shopping experience. Join us as we explore how online shopping, desires for health and well-being and the quest for transparency can all be consumer expressions of personalization. The focus of this year's 2019 U.S. Grocery Shopper Trends study […]
Emerge Smarter: What is Walmart Online Grocery, Why it Matters & How to Win with Marisa Goldstein
Dial-InFor small brands, successfully finding space on Walmart’s shelves can help fuel growth and brand equity. Marisa Goldstein, FMI Emerge mentor and Director of Sales at Sage Tree, will share tips for emerging brands wanting to establish a true omni-channel approach. She’ll help you understand the world of Walmart and how brands can leverage sales […]
Emerge Smarter: How to Develop Retailer-Friendly Trade Promotion Plan with Cathy Shifflett
Effective trade promotion management is an opportunity for many CPG companies, as they spend substantial amounts of money on promotions with retailers designed to boost revenue or increase market share. With proper planning and guidance, emerging brands can learn strategies to develop an effective pricing and promotional plan, tailored to meet the needs of the […]
FMI Webinar: The Food Retail Industry Speaks, What Are They Saying?
The food retail industry is reporting numerous positive trends as it grapples with old issues and confronts new challenges. Join FMI’s President and CEO Leslie Sarasin on Thursday, October 3, 2019, at 2 PM ET for an in-depth review of results from FMI’s 70th Food Retailing Industry Speaks survey. This webinar will provide an insider’s […]
FMI Webinar: Power of Foodservice
Foodservice is a key differentiator and growth generator for grocery retailers, but it’s also an area of widely varying consumer wants and needs. Age, income, geography and many other factors impact shoppers’, like for, and integration of deli prepared into their meal lineup. The Power of Foodservice at Retail 2019 brings detailed insights into the […]
Emerge Smarter: The Three-Fold Path to Success for Emerging Brands
All small brands want growth, but the quickest path to it can be difficult to discern through the forest of information and options. Elliot Begoun, FMI Emerge Mentor and Founder of The Intertwine Group, distills over 25 years of experience in the food and beverage industry into a scientific approach to scaling your brand. Dial-in […]
Emerge Smarter: How to Create a Winning Investor Pitch
Do you know how to construct a pitch that best represents your brand? Developing and delivering a pitch doesn’t have to be as intimidating as it may seem. From seeking out investors who align with your brand and identifying what key components might interest them, to understanding your pitch structure and developing appropriate content, we've […]