Buyer meetings can seem daunting, but with practice and preparation, approach your next buyer meeting with the knowledge to succeed. Leveraging his experience as a category manager for Kroger and The Fresh Market, Mathis Martines helps brands prepare for their next buyer meeting, by understanding what a category manager needs to know in order to […]
Packaging plays a central role in the experience your consumers have with your product and brand. Packaging protects and preserves your product. It communicates your brand values and critical product […]
COMPLIMENTARY WEBINAR: Tuesday, August 20 from 2 p.m.-3 p.m. EST Supply Chain Risk: Where Does Your Liability Reside in the Food Supply Chain? Responsibility is shared by everyone: wholesaler, packager, […]
COMPLIMENTARY WEBINAR: Thursday, August 22, from 2 - 3 p.m. EST The aim of the webinar is to provide a clear view of how the promotion landscape has shifted in the […]
There’s lots of focus on using quantitative research such as POS and panel data to understand your category, the competition and sales performance for your products. And, surveys are used […]
In the crowded online marketplace that is grocery retail e-Commerce, Amazon has had a stronghold as a retail giant. It can be overwhelming to navigate the world of selling on Amazon, so a full understanding of Amazon’s strategy is useful. Cambria Copeland, FMI Emerge mentor and Senior Director of Business Management at Beekeeper Marketing, will […]
In the age of social media, influencer marketing has made its way to the forefront of product advertising and companies are devoting more time and effort to the strategy than ever before. Influencer marketing allows brands to locate and advertise directly to their target audience. More and more companies are propelling their brand through social […]
Natural Products Expo is all about connecting. Connecting brands with buyers, entrepreneurs with investors, and experts with those striving to learn more. And then we take a step back to […]
Today’s households are eating in increasingly personalized ways as they pursue individual aspirations of eating well, challenging the food shopping experience. Join us as we explore how online shopping, desires for health and well-being and the quest for transparency can all be consumer expressions of personalization. The focus of this year's 2019 U.S. Grocery Shopper Trends study […]
For small brands, successfully finding space on Walmart’s shelves can help fuel growth and brand equity. Marisa Goldstein, FMI Emerge mentor and Director of Sales at Sage Tree, will share tips for emerging brands wanting to establish a true omni-channel approach. She’ll help you understand the world of Walmart and how brands can leverage sales […]
