You want shoppers to love your brand as much as you do, so you spread your message. But getting shopper engagement isn’t a one man show. To win on the grocery shelves, you need retailers to buy-in too. Dan Lohman, Strategic Advisor and president of Brand Secrets and Strategies, is an expert in the collaboration […]
Is your business set-up to stay small? Figuring out the best brand strategy for growth can be overwhelming, but you have to think big to grow big. Bob Wheatley, CEO of Emergent, breaks down how. He’s on a mission to transform the growth potential of small businesses like yours by helping understand and address the […]
There is unprecedented opportunity for emerging brands in the current food retailing landscape. Inmar Analytics apply technology and data science to improve outcomes for consumers and those who serve them. This webinar is intended to aid brands in understanding the opportunities and challenges they face such as gaining shelf space at retail, competing with […]
Before you go to market, you need a plan. But what separates a mediocre plan from an effective plan? Raj Kapur, Managing Director of &Marketing, brings over 20 years of marketing and sales strategy development with small, mid-sized, and Fortune 50 companies to the Emerge community. Through his work helping emerging brands, he knows what […]
From e-commerce to email marketing, social media to SEO, brands of today need to connect with their buyers online. In the everchanging eCommerce landscape, today’s solution can be tomorrow’s relics. Ed Hoffman, Senior VP of Padilla, has 25 years of experience hacking marketing trends to get results for brands like you, and will be hosting […]
Webinar Description: This 60-minute interactive online seminar (the third of 3) will reinforce leadership concepts and activate a "Skills at Work Challenge" to test new leadership behaviors. During the webinar, participants will be introduced to their second Skills Challenge. If you miss the live version on August 6, you can view the on demand version. […]
Many emerging brands realize an intellectual property risk existed for their business after it was too late. Join us for this interactive call with Gus Spheeris, FMI Emerge mentor, and attorney. He’ll share common intellectual property (IP) challenges emerging brands face, and how to maneuver them. He’ll also cover how to evaluate potential business partners, […]
Buyer meetings can seem daunting, but with practice and preparation, approach your next buyer meeting with the knowledge to succeed. Leveraging his experience as a category manager for Kroger and The Fresh Market, Mathis Martines helps brands prepare for their next buyer meeting, by understanding what a category manager needs to know in order to […]
Packaging plays a central role in the experience your consumers have with your product and brand. Packaging protects and preserves your product. It communicates your brand values and critical product […]
COMPLIMENTARY WEBINAR: Tuesday, August 20 from 2 p.m.-3 p.m. EST Supply Chain Risk: Where Does Your Liability Reside in the Food Supply Chain? Responsibility is shared by everyone: wholesaler, packager, distributor and retailer. What types of records and best practices should you require of your suppliers to protect your own company? New regulations and testing […]
