UNFI’s UpNext program is designed for emerging brands with strong traction and ambitious growth goals. In this live class, you’ll get direct access to the UpNext team and learn: What the program includes and who it’s designed for How brands are selected through a competitive review process What’s expected of participants, including: • Regular promotions• Strong […]
In crowded CPG categories, the brands that get found first are the ones customers buy. Every day your brand isn’t showing up in search, someone else is capturing the sales that could have been yours. By December, that adds up fast. The right SEO approach puts your brand in front of ready-to-buy customers at exactly […]
Too many founders judge demo success by same-day sales. The real impact shows up afterward—repeat purchases, stronger brand recall, and ongoing momentum. In this Expert Connect session, my nationwide retail demo partner shared what makes a demo truly convert—from setup and staffing to follow-up strategy—and how to create demos that drive lasting lift. These insights […]
Join me and Brickyard Brands for a live training on how hands-on, concierge-level distribution can get your brand into independent and small regional retailers throughout Northern New England - often overlooked by big distributors. They give particular attention to local, women-, and minority-owned brands. Land in the right stores fast – curated retailers where your […]
You’ve poured your heart into your brand and products all year long. Now the holidays are here, and it’s time to make them count. Let’s turn your energy, time, and effort into bigger sales that make every hour you’ve invested feel worth it. ⭐️ Holiday Money Maker is your step-by-step plan to sell more, serve […]
Are you making high-stakes decisions with clear metrics and data, or guessing the way forward and risking cash, margin, and growth? Do you know the revenue, margin, and cash targets that make your business investable and cash-flow independent? I'm hosting Scott Killips (Rebel Cheese) and Keith Kohler on January 6 for a LIVE 90-minute hands-on […]
The "Ace Your Show" Cohort is a 16-week, hands-on experience designed to make your Summer Fancy Food Show investment count. From pre-show prep to post-show follow-up, you’ll: Be the booth everyone remembers Secure the meetings and contacts that matter to your business Get the exposure and ROI you need from the show Translate your participation […]
High growth is exhilarating. But for many CPG founders, it feels like surfing a tsunami. You’re riding a massive wave of revenue, only to realize the water has been pulled out from under you—leaving the bank account dry. If you are funding future production from current sales, you are essentially acting as a free line […]
The "Ace Your Show" Cohort is a 16-week, hands-on experience designed to make your Summer Fancy Food Show investment count. From pre-show prep to post-show follow-up, you’ll: Be the booth everyone remembers Book the meetings that matter to you Get the exposure and ROI you need Translate your participation into the right connections and outcomes […]
Financing can be an essential part of your operating strategy. Whether you’re preparing for an inventory build, retail expansion, DTC growth, or your biggest production run yet, the right financing vehicle should fund your move without giving away your company. March 19 at 12pm ET, Keith Kohler and I are mapping out traditional and alternative […]
