In today’s unpredictable landscape: tariffs, supply chain challenges, and shifting consumer habits, managing your Cost of Goods Sold (COGS) effectively is essential to keeping your business financially healthy. Join Jennifer McKinley, certified Profit First Professional and CPG entrepreneur, for a hands-on session packed with practical tools to help you manage cash flow with confident, profit-driven […]
Created by Marni Battista This 6-week guided experience helps you reset your mindset, shift your energy, and lead with powerful clarity—in both your business and your life. If you’ve been circling the same questions, doubting your instincts, or feeling stuck around money and growth, this is designed to create real, tangible change. Inside the 40-Day […]
July 23 | 9:00 AM Northside Social: Falls Church, VA You’re invited to join a growing circle of local CPG founders and professionals who are building, growing, and navigating this journey together. This casual morning meet-up is a space to connect, share what you’re working on, and strengthen your CPG support system. Open to all. […]
Navigating trade promotions is one of the biggest hurdles for CPG founders — it affects cash flow, expenses, and every part of your brand’s growth. This live training will be led by a CPG expert with 20+ years at P&G and Coca-Cola managing sales and business teams — and the past two decades building trade […]
Join this small-group, client-only roundtable with the Faire team on Aug. 27. Share your experience, give feedback, and help shape the platform so it better supports your growth and retail […]
This 60-minute group planning session is for my 1:1 and Expert Connect clients who want to walk into September with a clear plan to drive sales and growth. Step away from the daily noise and zoom in on the priorities that will make the biggest difference for your business this month. I’ll guide you through […]
UNFI’s UpNext program is designed for emerging brands with strong traction and ambitious growth goals. In this live class, you’ll get direct access to the UpNext team and learn: What the program includes and who it’s designed for How brands are selected through a competitive review process What’s expected of participants, including: • Regular promotions• Strong […]
In crowded CPG categories, the brands that get found first are the ones customers buy. Every day your brand isn’t showing up in search, someone else is capturing the sales that could have been yours. By December, that adds up fast. The right SEO approach puts your brand in front of ready-to-buy customers at exactly […]
Too many founders judge demo success by same-day sales. The real impact shows up afterward—repeat purchases, stronger brand recall, and ongoing momentum. In this Expert Connect session, my nationwide retail demo partner shared what makes a demo truly convert—from setup and staffing to follow-up strategy—and how to create demos that drive lasting lift. These insights […]
Make More Money at Your Holiday Markets You already have an incredible product and a strong work ethic. Now it’s time to bring a proven sales plan to your holiday markets—so your effort translates into more sales. Because growth doesn’t come from winging it. It comes from showing up with a clear plan that turns […]
