You want to grow your brand to national distribution and beyond, but do you know the way? Cullen Gilchrist does. As CEO and Co-Founder of DC Food Accelerator, Union Kitchen, Cullen has partnered with food businesses of all sizes to grow and accelerate their success by connecting them with the resources, capital and networks that […]
A compelling brand story can generate major engagement and excitement for your brand! Katie Mleziva, Chief Strategist of Real Food Brands and FMI Emerge mentor, shares the building blocks of a strong brand strategy, which is the foundation for creating a strong brand story. Dial in to learn from her approach to building a successful brand story […]
From e-commerce to email marketing, social media to SEO, brands of today need to connect with their buyers online. In the everchanging eCommerce landscape, today’s solution can be tomorrow’s relics. Ed Hoffman, Senior VP of Padilla, has 25 years of experience hacking marketing trends to get results for brands like you, and will be hosting […]
In the crowded online marketplace that is grocery retail e-Commerce, Amazon has had a stronghold as a retail giant. It can be overwhelming to navigate the world of selling on Amazon, so a full understanding of Amazon’s strategy is useful. Cambria Copeland, FMI Emerge mentor and Senior Director of Business Management at Beekeeper Marketing, will […]
In the age of social media, influencer marketing has made its way to the forefront of product advertising and companies are devoting more time and effort to the strategy than ever before. Influencer marketing allows brands to locate and advertise directly to their target audience. More and more companies are propelling their brand through social […]
Behind every great brand is a compelling story. It takes time to formulate one that is unique and relatable to your consumer. The next piece to the puzzle is to tailor your messaging for each of your promotional channels such as: packaging, e-commerce, and social media platforms. Dianna, Alex, and Brec from BrandFirst, a creative […]
For all Emerge subscriber companies. Bring specific questions you have and receive live guidance. As the Coronavirus pandemic has progressed, much of the world's commerce is moving online. Join FMI Emerge mentor Rajat Kapur from &Marketing to learn how to craft your brand's online experience and optimize for sales. Join this live Zoom call to […]
Join us for this impactful session on “Demystifying Brand Strategy” as we continue to kick off 2021 with support for your marketing planning efforts! Stephanie Louie from One10 North will […]
Create a more meaningful, engaging and powerful Brand Experience through messaging! Dianna Rogers from BrandFirst will share how various types of marketing messages and channels combine to create and deliver […]
What is a strong brand positioning, and why does it matter? In this Masterclass, we’ll review examples of best-in class and weak brand positioning platforms and demonstrate how they can […]
