Join us for this impactful session on “Demystifying Brand Strategy” as we continue to kick off 2021 with support for your marketing planning efforts! Stephanie Louie from One10 North will share with the group what is brand strategy and how it plays a critical role in helping you grow your business. And, through short exercises, […]
Create a more meaningful, engaging and powerful Brand Experience through messaging! Dianna Rogers from BrandFirst will share how various types of marketing messages and channels combine to create and deliver a holistic brand experience for your consumers. She will highlight the role & benefits of each type, and feature best practices & appropriate usage occasions. […]
During this substantive learning session, we'll share and discuss why having a brand and product architecture is important for your business as you scale. Join us to get-smart-quick and learn: * What is Brand Architecture? * Why Brand & Product Architectures are critical for your growing CPG business. * Step-by-Step Brand Architecture considerations for your […]
What is a strong brand positioning, and why does it matter? In this Masterclass, we’ll review examples of best-in class and weak brand positioning platforms and demonstrate how they can impact a business, from current sales to future product development. We’ll show you how to identify and evaluate the effectiveness of your brand positioning and […]
