Create a more meaningful, engaging and powerful Brand Experience through messaging! Dianna Rogers from BrandFirst will share how various types of marketing messages and channels combine to create and deliver a holistic brand experience for your consumers. She will highlight the role & benefits of each type, and feature best practices & appropriate usage occasions. […]
Join us for this conversation about how nutrition claims can not only strengthen your brand story, differentiate your product from the competition and connect with your customers, but also be confusing, overwhelming and misused! We'll review the following during this education session: Just because you can use a particular claim, should you? How to determine […]
What is a strong brand positioning, and why does it matter? In this Masterclass, we’ll review examples of best-in class and weak brand positioning platforms and demonstrate how they can impact a business, from current sales to future product development. We’ll show you how to identify and evaluate the effectiveness of your brand positioning and […]
