Lunch & Learn Webinar: Specialty/Natural Food Brokers: How They Fit Into (Or Support) Your Growth Strategy

Don’t miss this opportunity to learn from one of the best sales management experts in the industry!  

As your CPG business continues to grow, your broker and sales management needs will change and will need to continue to align with and support your growth strategy.

Whether you’re just starting to gain some traction selling at retail and D2C, or your business is experiencing regional or national growth, brokers and sales management professionals will be part of your growth process. Join us for this upcoming session, where we’ll share important considerations and answer questions such as:

1. When & why do you need a Broker
2. Broker alignment with your LT and ST objectives
3. Clarifying types of Brokers and the general types of services they provide in today’s environment
4. What are they supposed to do for you (your expectations)
5. What should you be doing for them to help them achieve your company’s objectives (their expectations)
6. Differences between a Broker and a Contract Sales/Management Company
7. What are the costs of engaging with a Broker
8. Broker, Contract Sales/Management/Internal Sales manager, what is the right time/scenario to hire any of the 3 sales options or a combination of the three
9. Benefits of hiring a broker
10. How to manage an existing broker relationship more effectively
11. Mass Market vs Natural focused, National vs Regional
12. If your strategy is nationwide retail distribution – possible approaches
13. If your strategy is regional retail distributions – possible approaches
14. Contracts: what are fair & mutually agreeable terms & conditions

During this lively webinar discussion, we’ll have plenty of time for Q&A and for you to receive 1:1 guidance.

REGISTER HERE!