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Winning Retail Promotions to Boost Velocity & Sales
October 17 @ 12:00 pm - 1:00 pm
Participation in and performance during promotions can significantly impact your retail sales, and also impacts your status as a supplier with retailers.
Join this engaging and informative live training, hosted by two retail sales leaders with extensive experience building successful promotional plans for emerging food and beverage brands. Dive deep into the world of retail promotions, learning the ins and outs of effective promotional planning.
During this class, you’ll gain a first-hand understanding of:
- Essential terminology every brand owner should know and the math behind promotions
- How to model your promotional goals against your trade spend budget
- Crafting effective promotional plans for both existing and target/pipeline accounts considering factors such as seasonality and/or thematic opportunities
- Distributors’ role in promotions and planning
- What you can do to boost your promotional performance – before, during and after
- How to evaluate your promotional performance and apply your learnings to future plans
Bring your questions and get real-time answers to access the power of winning promotions.
Each person who signs-up receives the replay and a complimentary 1:1 growth conversation with our hosts. A scheduling link will be shared following the class.
Open to all: class included with an Evolve or Emerge Membership or an Annual Learning Pass
$47 for guests (those who aren’t current clients)