Emerge Smarter: Strengthen Your Brand Experience Through Messaging

Create a more meaningful, engaging and powerful Brand Experience through messaging!

Dianna Rogers from BrandFirst will share how various types of marketing messages and channels combine to create and deliver a holistic brand experience for your consumers. She will highlight the role & benefits of each type, and feature best practices & appropriate usage occasions.

In this session, you’ll learn:

• Usage occasions for sharing functional vs emotional benefits
• When to use emotional benefits to enrich how consumers experience your brand
• Educational/informative vs cause-based messaging
• Best platforms for quick & concise messaging
• Best platforms for product-based messaging
• Best practices & examples of brand storytelling

BrandFirst is a small creative agency that works with companies of all sizes, from emerging brands to Fortune 500. They help teams with brand strategy & positioning, messaging, package design, marketing communications, website development, and social media.