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Emerge Smarter: Demystifying & Democratizing Data Analytics (Part 2)

January 11 @ 12:00 pm - 1:30 pm

Host: Robert Berg, Iridescent Data

Robert has 30+ years of experience in small business startups, Big 4/IBM consulting, IRI, and launching new data analytics solutions for CPG & retailers of all sizes.

Whether your CPG brand is focused on driving velocity, launching in a new market, or developing a new product, you should know the lay of the data analytics landscape.

  • In Webinar Part 1 we discussed having awareness of various data sources, understanding the qualities of your customer relationships, and how they affect your brand building.
  • In Webinar Part 2, we’ll discuss the buyer journey and where key data analytics can affect sales. All are key inputs in using data & analytics to support your goals.

If you could only do one special data analytics study this year, what would it be?

How do look at your business to make a choice that provides the biggest bang for your buck?

Attend this webinar to learn:

  • Brief Summary of Webinar Part 1 (Emerge members can listen to recording in private online portal)
  • How important primary data can be to drive growth and help balance investments in syndicated data
  • An example of data analytics to understand what brand attributes to amplify and attribute price perceptions – from which one can take action

We look forward to you joining us for an engaging and informative session!


January 11
12:00 pm - 1:30 pm
Events Category:
Ready to learn from the best in the CPG, food and grocery retail industry? We welcome all founders and brands to join our live education webinars and learn alongside other emerging brands. Join us!
Guests: $40

Count me in!