Emerge Smarter: Demystifying & Democratizing Data Analytics (Part 2)

Host: Robert Berg, Iridescent Data

Robert has 30+ years of experience in small business startups, Big 4/IBM consulting, IRI, and launching new data analytics solutions for CPG & retailers of all sizes.

Whether your CPG brand is focused on driving velocity, launching in a new market, or developing a new product, you should know the lay of the data analytics landscape.

• In Webinar Part 1 we discussed having awareness of various data sources, understanding the qualities of your customer relationships, and how they affect your brand building.
• In Webinar Part 2, we’ll discuss the buyer journey and where key data analytics can affect sales. All are key inputs in using data & analytics to support your goals.

If you could only do one special data analytics study this year, what would it be?

How do look at your business to make a choice that provides the biggest bang for your buck?

Attend this webinar to learn:

• Brief Summary of Webinar Part 1 (Emerge members can listen to recording in private online portal)
• How important primary data can be to drive growth and help balance investments in syndicated data
• An example of data analytics to understand what brand attributes to amplify and attribute price perceptions – from which one can take action

We look forward to you joining us for an engaging and informative session!