Emerge Smarter: Packaging Matters, with WestRock

Packaging plays a central role in the experience your consumers have with your product and brand.  Packaging protects and preserves your product.  It communicates your brand values and critical product information.  It can even enhance the usability of your product.

As one of the leading suppliers of packaging to the food industry, and both a FMI Emerge sponsor and mentor,  WestRock has done extensive research to understand how packaging influences consumer perceptions and behaviors. The WestRock team will share findings from their research, discuss implications for packaging design decisions, and answer your packaging questions.

Speakers: Mike Mueller, Jason King

All calls are Eastern Standard Time.