Emerge Smarter: Sales Channel & Trade Spend Planning

What is your go-to-market sales plan? Depending on your category, ambition for the business, near term objectives and resources, how should you be thinking about Omnichannel?

Join Emerge mentors Bob Burke and Betsy Gillette for our next interactive learning session on Sales Channel & Trade Spend Planning.

Bob & Betsy will discuss timing, sequencing and prioritizing of channels and key customers. They will touch on channel strategy, pricing, promotional strategy and execution. They will also include simple tools to communicate, track and manage trade spending – the funds you invest with distributors and retailers and for most companies is the biggest line item on your P&L after cost of goods.

Join this call to gain insights into:

• how to plan for success in each channel
• timing of regional expansion as well as moving into new channels
• understanding the role of trade spending and how to manage it
• different approaches to execution

Curious how the Emerge learning and networking community can support your growth goals? Schedule a conversation to learn more.

All calls are Eastern Standard Time (EST).