Emerge Smarter: Using Claims + Cues to Build Your Brand

Join us for this conversation about how nutrition claims can not only strengthen your brand story, differentiate your product from the competition and connect with your customers, but also be confusing, overwhelming and misused!

We’ll review the following during this education session:

• Just because you can use a particular claim, should you?
• How to determine which claims your customers want or expect.
• How to use health cues and additional signals to convey that your product is part of a healthy lifestyle.

Learn along side other emerging brands during this live, interactive session. Get answers to the questions above, and actionable guidance to strategically leverage claims and cues for your brand. Food and nutrition communications experts, Ilene Smith and Edward Hoffman, have worked with countless CPG and B2B brands, wellness companies and agricultural commodity boards to successfully leverage science-based claims and cues to drive business for their clients.