Emerge Smarter: How to Develop Retailer-Friendly Trade Promotion Plan with Cathy Shifflett

Effective trade promotion management is an opportunity for many CPG companies, as they spend substantial amounts of money on promotions with retailers designed to boost revenue or increase market share. With proper planning and guidance, emerging brands can learn strategies to develop an effective pricing and promotional plan, tailored to meet the needs of the retailers where they want to be selling.

Cathy Shifflett has over twenty years of proven results driving business and product line development of CPG and retail companies towards revenue growth and expansion into new markets. Join this call to learn how to tailor your promotional marketing and pricing strategy by retailer, and develop a trade plan that maximizes seasonality and cross-merchandising for your brand.

All calls are Eastern Standard Time.

Toll-free dial-in number (US/CA): (844) 419-4704 | Conference code: 7046864807

International dial-in number: (917) 893-3370