Emerge Smarter: Understanding & Activating Influencer Marketing with Leigh Thornberry

In the age of social media, influencer marketing has made its way to the forefront of product advertising and companies are devoting more time and effort to the strategy than ever before. Influencer marketing allows brands to locate and advertise directly to their target audience. More and more companies are propelling their brand through social media with proven results.

Leigh Thornberry, CEO of Thornberry Marketing, led the marketing team for the award-winning Kangaroo Brands and Sandwich Bros. of Wisconsin (fastest growing sandwich brand), and she’s excited to share how owners of small, growing brands can approach developing an effective influencer marketing program. Leigh will share steps for identifying the right influencers for your brand, finding the right engagement tactics and determining how much you should spend.

Join this call to learn who influencers are, why brands use influencer marketing, and how you can leverage influencers to help grow your brand awareness and drive sales.

All calls are Eastern Standard Time.