Emerge Smarter: Leveraging Qualitative Research to Grow Your Brand with Stephanie Louie

There’s lots of focus on using quantitative research such as POS and panel data to understand your category, the competition and sales performance for your products.  And, surveys are used constantly to get consumer insights.  But, do you know how best to conduct and use qualitative research to drive sales and grow your business?

Stephanie Louie, FMI Emerge mentor and Founder & Chief Strategist of North Star Brand Builders, understands how to successfully engage with your core consumers to obtain useful qualitative insights and feedback, and apply them in a meaningful way to achieve measurable business results.

Join us to learn why qualitative research is important, how it can supplement quantitative data, and how to successfully engage with your consumers to obtain critical insights and feedback.

You won’t want to miss this session!

All call times indicated are Eastern Standard Time